AUGMENTED TRUTH (AR) MATERIAL MARKETING AND ADVERTISING: BUILDING INTERACTIVE AR EXPERIENCES FOR MERCHANDISE DEMONSTRATIONS OR MANUFACTURER STORYTELLING.

What is Augmented Reality?Augmented Reality can be a technologies that overlays electronic information – images, textual content, or animations – on to the real globe, usually considered by way of a smartphone camera or AR Eyeglasses. Compared with Digital Reality (VR), which creates a totally immersive digital ecosystem, AR enhances the user's